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BRITISH BAKER

British Baker is the leading magazine for the UK's baking industry. It targets all sectors of the bakery and allied markets, including craft, plant, ingredients, equipment, food to go, supermarket and c-store chains plus coffee chains and cafe operators. It is read by they key decision makers and buyers in bakery and related industries and provides exclusive news on the sector, backed by a news driven website www.bakeryinfo.co.uk which is updated daily and provides an essential archive and resource hub.

The magazine is first with industry news and comment and covers a broad selection of analytical and category-specific features. We report in detail on company acquisitions and mergers and cover issues ranging from bread, cake, sandwich, soft drinks and commodity prices to health issues, energy costs and consumer trends. The title aims to ensure that any operator involved in the sourcing, production, baking, wholesaling or retailing of baked products and all allied areas is up to speed on future trends; this includes new concepts and interiors, product and ingredient ranges and innovations, as well as business vital information on top of all the basics.

Our reputation in the industry is reinforced by the success of our annual Baking Industry Awards, regional one-day Bakers' Fairs, and close links with the Baking Industry Exhibition at the NEC as well as our Baking Industry Directory and range of free supplements.

For over 120 years, subscribers have paid to read British Baker and suppliers have built their businesses by advertising in it. If you want to reach bakers, key buyers and the developing cafe and coffee chains to tell them what you are doing, the first choice is British Baker.