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2010 CategoriesEntries to the 2010 awards are now closed. If you are interested in entering the 2011 awards, please email helen.law@william-reed.co.uk stating which categories you are interested in entering. The Customer Focus Award, sponsored by CSM (United Kingdom) This award aims to find the most customer-orientated bakery businesses in the country. Open to bakeries of all sizes, including craft, in-store bakeries and industrial manufacturers, the award recognises those companies that take customer service and support to a new level.
“In today’s challenging trading environment, simply meeting customers’ expectations is not enough – we need to surpass them,” John Lindsay, country manager and business unit director, CSM (United Kingdom), formerly BakeMark UK.
The Craft Business Award, sponsored by Rank Hovis This award is open to all types of craft bakery. Entrants might specialise in one area – artisan breads, pies or cakes, for example – or could produce a wide range of different products.
“It’s all about products and processes these businesses are proud of and that they stake their reputations on – the attention to detail that keeps them up at night and makes them want to do it better and better.” Lawrence Watson, head of sales and marketing, Rank Hovis.
Celebration Cake Maker of the Year, sponsored by Renshaw napier This award is open to everyone, from craft bakery specialists to large celebration cake manufacturers. The key to success in this category is being able to translate ideas into vibrant, exciting and imaginative cakes.
“More and more the celebration cakes category is where bakery meets fashion house, with current trends including jewels and sugar diamonds, gorgeous deep colours, modern simplistic designs and innovative combinations of cake bases,” Sarah Summers, commercial director, Renshawnapier.
Baker of the Year, sponsored by Vandemoortele This award is open to any individual with hands-on baking expertise. Entrants can be from small or large companies but they must be able to demonstrate baking excellence and innovation. This award is predominantly about the person rather than the company.
"It has been a very tough year, but for Baker of the Year we will be looking for someone who can demonstrate that quality is all-important and that there has been no compromise on ingredients.” Stephen Bickmore, UK commercial manager, Vandemoortele’s Lipids Division
Bakery Food Manufacturer of the Year, sponsored by ADM Milling This award recognises the huge effort made by UK baking and food manufacture businesses in offering the finest quality products and service.
Businesses entering this award may have grown from traditional craft bakery roots, be excellent speciality bakeries or large manufacturers – the award is open to companies of all sizes.
“Change and challenges are ever-present in the industry and the last year has been no exception. We are looking for entrants who have embraced these and displayed exceptional achievements throughout the past year.” Melanie Somerville, marketing manager, ADM
Bakery Supplier of the Year, sponsored by Sainsbury’s This award recognises suppliers who can show they have delivered best-in-class service and quality to customers in the face of changing market conditions.
The award is open to all kinds of bakery suppliers, from small artisan bakeries, mid-sized craft operations or large, industrial manufacturers.
“We are seeking out those who place the end-consumer first and draw key business learnings from their partnership experiences”
The Innovation Award, sponsored by Asda This award recognises companies that are driving the sector forward. It is open to all sizes of bakery businesses, from small craft producers to the largest industrial manufacturers, in a variety of different markets – whether that is retail, wholesale or foodservice.
“During difficult times, it is vital we do as much as we can to help hard-pressed families in all areas of the industry. This award is open to anybody who can show how they are making life better for consumers” Ian Martin, category director for bakery, Asda.
In-Store Bakery of the Year, sponsored by Dawn Food Products This award is open to all supermarket ISBs, and all ISB managers who can demonstrate a well-tailored product range, good availability and ideas for maximising sales and promoting growth should enter. ISBs employ a huge number of people and have an important role to play in developing skills in the baking industry.
“We are looking for individuals who can demonstrate that they are setting the bar high, capturing consumer spend in the in-store bakery category.” Dave Roberts, National Account Controller, Dawn Food Products.
Confectioner of the Year, sponsored by Rich Products This is a new category for 2010, giving the industry’s many talented confectioners a chance to showcase their talents.
Entries are welcome from all sectors of the baking industry – from traditional bakers and patissiers through to foodservice and supermarket confectioners.
“They must be able to demonstrate how they have risen to the challenge of today’s very competitive trading environment, whether by creating recession-busting products or by presenting products in a way that gets through to cost-conscious consumers”
Speciality Bread Product of the Year, sponsored by Bakels This category is open to bakers of all sizes, who make packaged or unwrapped breads. Entrants could be baking bread to sell through small high street shops or for local restaurants and pubs. They could also be producing on a much larger scale supplying major supermarket chains and foodservice suppliers.
“The judges are looking for breads that are original, look and taste great and have been a hit with customers. Companies should also be able to demonstrate impressive business skills.” Ade Abass, MD, Bakels.
Trainee Baker of the Year, sponsored by Improve and the National Skills Academy If you’re a hands-on trainee baker, making bread, savouries or confectionery, you could get a real career boost by entering this category. Entries are welcome from individual trainee bakers at any level, as well as bakery trainers and tutors, who want to put forward those students who have shown particular ability, passion or achievement.
"Trainee bakers are hugely important for the future of the industry. It is vital that we encourage and reward those skilled and qualified people who will set an example to others". Justine Fosh, Director of Skills Solutions, Improve/National Skills Academy.
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