Why you should become a celebrated sponsor in the Baking Industry Awards and support the UK baking industry as well as enjoy huge visibility in British Baker in the lead up to the awards and in the coverage of the winners afterwards.

On the awards night itself your company name will be high profile reaching out to both new and existing customers, colleagues and guests. Just some of the benefits:

• Strong corporate branding for your company in all promotional, publicity, and editorial material. In 2008 this will include a new 12-page launch devoted to the Baking Industry Awards in British Baker during March, with follow-up editorial to drive entries

• Association with the awards, encouraging excellence and innovation throughout 2008

• Considerable visibility during the awards evening itself, with full branding on the AV presentation and in awards announcements, a printed logo on the awards menu and guest list, plus full branding in the extensive pre and post awards coverage in British Baker

• Presentation of the category to the awards finalists and overall category winner on stage, by a nominated representative of the sponsoring company, with photography for use afterwards to drive PR

• An individual category-specific entry form with your solus branding which will be made available for use by sponsors to drive entries via their sales forces/ own mailings

• Use of the BIA awards logo for your individual company websites/literature during the year of sponsorship January 1, 2008 - December 31, 2008

• Building informed and pro-active relationships between sponsors and entrants

• Engendering a better understanding and communication between the sponsor, its company values and market position among both the awards entrants, and guests to the awards night, as well as the wider bakery market from craft to supermarket, via exposure in BB, www.bakeryinfo.co.uk, and associated William Reed Business Media titles

• Your input into establishing the category’s judging criteria and judging processes with selection of the finalists and winners

• Full PR coverage in the consumer and national media

For enquiries about sponsorship opportunities please contact
[t] Jeremy Fordrey on 01293 846571
[e] jeremy.fordrey@william-reed.co.uk